We activate
Your brand's purpose
Switching from storytelling to storydoing. An activated purpose DOES and not only SAYS:
The brand inside:
Empowering and training your organization. An activated purpose starts with the employees and is deeply rooted in the corporate culture.
We activate the purpose internally through a specific co-creation program, workshops and a “learning by doing” training that we call Uchange.
The brand outside:
by developing creative social impact projects A brand purpose is in harmony with the values of its target and always in alignment with the business.
We gauge
The outcome of your brand purpose
in terms of social ROI
We set targets for each project and assess its social impact. To quantify the social value of the projects, we keep in mind the non-financial approach, such as the environmental or social values and we do it in the same terms as the ROI does: money.
We communicate
sustainability in the most effective and creative way possible.
Once the purpose of the brands has been defined and activated, then comes the moment to communicate it (not before).
To communicate the purpose of the brand and place value on the social or environmental impact, we rely on creativity with purpose, managing brand reputation, being transparent and honest, and not engaging in greenwashing. Sustainability does not have to be boring.
If you are reading this, and you are a brand that has already activated its purpose… we can help you communicate it!
